Literature Study on the Role of Business Intelligence in Supporting Data-Driven Decision Making
Keywords:
Business Intelligence, Data-Driven Decision Making, Decision Support System, Business Analytics, Data AnalyticsAbstract
The increasing volume of organizational data has driven the need for technology capable of transforming raw data into meaningful information. Business Intelligence (BI) has emerged as a strategic solution that enables organizations to collect, process, analyze, and visualize data to support evidence-based decision-making. Recent studies have shown that BI technology significantly contributes to organizational performance, operational efficiency, and competitive advantage in the digital era. This study aims to examine the role of Business Intelligence in supporting data-driven decision-making and identify the benefits and challenges associated with its implementation in organizations. This study uses a literature review method by analyzing and synthesizing findings from scientific journals, conference proceedings, and academic publications related to Business Intelligence and data-driven decision-making. The selected literature was published between 2020 and 2025 to ensure the relevance and novelty of the findings. The study results indicate that Business Intelligence improves the quality of decision-making by providing accurate, timely, and integrated information through dashboards, reporting systems, and data analytics tools. Organizations implementing BI report increased operational efficiency, faster decision-making processes, better data accessibility, and more effective strategic planning. In addition, BI applications also support performance monitoring, trend analysis, and forecasting activities. However, several challenges identified include data quality issues, high implementation costs, the complexity of system integration, and limited human resources with specialized expertise. The findings of this study indicate that Business Intelligence plays a crucial role in supporting data-driven decision-making and improving organizational effectiveness. This study successfully identified the benefits and challenges of BI implementation. Further research is recommended to focus on integrating Business Intelligence with emerging technologies, such as Artificial Intelligence and Big Data Analytics, to optimize organizational decision-making capabilities.
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