Development of Web-Based Customer Data Analysis System at Briquette Company in Pamekasan
Keywords:
Customer Data Analysis, Web-Based Information Systems, Business Intelligence, Coal Industry, MSMEsAbstract
The use of customer data as a basis for data-driven decision making is still limited in many micro, small, and medium enterprises, including the briquette industry in Pamekasan Regency, which generally still manages customer and transaction data manually, thereby hampering the process of analysis and business strategy development. This study aims to develop a web-based customer data analysis system that is capable of managing customer and transaction data in an integrated manner and presenting analytical information to support decision-making in briquette companies. This study uses an applied research approach with a web-based information system development method, which includes needs analysis, system design, implementation, and testing. Data collection was conducted through observation and interviews, while system evaluation was conducted through functional testing and user experience evaluation. The results showed that the developed system was capable of centrally managing customer and sales transaction data and generating analytical information in the form of sales trends, identification of best-selling products, repeat order analysis, and customer segmentation. The system also improves recording efficiency, data accuracy, and ease of report preparation compared to the previous manual method. The web-based customer data analysis system developed has proven effective in supporting data management and data-driven decision making at briquette companies in Pamekasan. Further research is recommended to develop advanced analysis based on artificial intelligence and system integration with other digital platforms.
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