Pengembangan System Analysis Data Customer Berbasis Web Pada Perusahaan Briket Di Pamekasan
Kata Kunci:
Analisis Data Pelanggan, Sistem Informasi Berbasis Web, Intelijen Bisnis, Industri Batu Bara, UMKMAbstrak
Pemanfaatan data customer sebagai dasar pengambilan keputusan berbasis data masih terbatas pada banyak usaha mikro, kecil, dan menengah, termasuk industri briket di Kabupaten Pamekasan, yang umumnya masih mengelola data pelanggan dan transaksi secara manual sehingga menghambat proses analisis dan penyusunan strategi bisnis. Penelitian ini bertujuan mengembangkan sistem analisis data customer berbasis web yang mampu mengelola data pelanggan dan transaksi secara terintegrasi serta menyajikan informasi analitis untuk mendukung pengambilan keputusan perusahaan briket. Penelitian ini menggunakan pendekatan penelitian terapan dengan metode pengembangan sistem informasi berbasis web, yang meliputi analisis kebutuhan, perancangan sistem, implementasi, dan pengujian. Pengumpulan data dilakukan melalui observasi dan wawancara, sedangkan evaluasi sistem dilakukan melalui pengujian fungsional dan evaluasi pengalaman pengguna. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan mampu mengelola data customer dan transaksi penjualan secara terpusat serta menghasilkan informasi analitis berupa tren penjualan, identifikasi produk terlaris, analisis repeat order, dan segmentasi pelanggan. Sistem juga meningkatkan efisiensi pencatatan, akurasi data, dan kemudahan penyusunan laporan dibandingkan metode manual sebelumnya. Sistem analisis data customer berbasis web yang dikembangkan terbukti efektif dalam mendukung pengelolaan data dan pengambilan keputusan berbasis data pada perusahaan briket di Pamekasan. Penelitian selanjutnya disarankan untuk mengembangkan analisis lanjutan berbasis kecerdasan buatan dan integrasi sistem dengan platform digital lainnya.
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REFERENSI
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