Implementasi Sistem Analisis Data Customer Berbasis Web untuk Optimalisasi Strategi Pemasaran pada Industri Briket di Pamekasan
Kata Kunci:
sistem analisis data pelanggan, web-based system, strategi pemasaran, industri briket, jaringan komputerAbstrak
Perkembangan pesat dalam teknologi informasi telah mendorong transformasi digital di berbagai sektor industri, termasuk industri kecil dan menengah seperti produsen briket di Pamekasan. Namun, banyak bisnis belum secara optimal memanfaatkan sistem informasi berbasis web dan analisis data pelanggan untuk mendukung strategi pemasaran mereka. Studi ini bertujuan untuk mengembangkan dan mengimplementasikan sistem analisis data pelanggan berbasis web guna meningkatkan efektivitas strategi pemasaran dan efisiensi operasional di industri briket di Pamekasan. Studi ini menggunakan pendekatan penelitian pengembangan sistem berdasarkan model Siklus Hidup Pengembangan Sistem (SDLC) dengan tahap-tahap analisis kebutuhan, desain arsitektur sistem, implementasi, pengujian, dan evaluasi. Sistem dibangun dengan arsitektur tiga lapis menggunakan kerangka kerja Laravel dan basis data MySQL, serta diuji melalui pengujian kotak hitam dan pengukuran kinerja jaringan. Implementasi sistem menunjukkan peningkatan efektivitas pemasaran dari 45% menjadi 80%, efisiensi waktu pemrosesan data hingga 70%, dan pengurangan biaya promosi sebesar 25%. Sistem ini mampu menganalisis perilaku pelanggan, melakukan segmentasi pasar, dan memberikan prediksi permintaan berdasarkan data historis. Kinerja sistem dinilai sangat baik dengan waktu respons rata-rata 1,82 detik dan tingkat akurasi analisis 96,7%. Hasil penelitian membuktikan bahwa sistem analisis data pelanggan berbasis web dapat mengoptimalkan
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