Penerapan Big Data Analytics untuk Mendukung Business Intelligence pada Era Transformasi Digital
Kata Kunci:
Big Data Analystics, Business Intelligence, Transformasi Digital, Analisis Data, dan Pengambilan Keputusan.Abstrak
Transformasi digital mendorong organisasi untuk menangani data dalam jumlah besar dan kompleks sebagai fondasi untuk pengambilan keputusan. Hal ini menjadikan Big Data Analytics sebagai teknologi yang sangat berpengaruh dalam memperkuat kapabilitas Business Intelligence untuk menciptakan informasi yang lebih tepat, cepat, dan strategis. Tujuan dari penelitian ini adalah untuk mengkaji penggunaan Big Data Analytics dalam mendukung Business Intelligence di era transformasi digital serta menemukan manfaat dan hambatan dalam penerapannya. Metodologi yang dipakai adalah penelitian kualitatif dengan pendekatan studi pustaka, melibatkan pengumpulan, pemilihan, dan analisis berbagai jurnal ilmiah, buku, dan artikel yang terkait dengan tema penelitian. Temuan dari kajian ini menunjukkan bahwa penggabungan Big Data Analytics dengan Business Intelligence dapat meningkatkan mutu analisis data, mempercepat penyajian informasi secara langsung, serta mendukung pengambilan keputusan yang lebih efektif dan berbasis data. Selain itu, penerapan teknologi ini juga membantu organisasi untuk meramalkan tren bisnis, memahami perilaku pelanggan, dan meningkatkan efisiensi operasional. Namun demikian, proses implementasinya masih menghadapi tantangan terkait kualitas data, keamanan informasi, infrastruktur teknologi, dan kebutuhan akan sumber daya manusia yang terampil. Oleh karena itu, penerapan Big Data Analytics dapat menjadi strategi penting dalam mengoptimalkan Business Intelligence supaya organisasi bisa meningkatkan daya saing dan beradaptasi dengan perkembangan transformasi digital.
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Referensi
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