“A Comparative Analysis of the Effectiveness of Influencer Marketing Between TikTok Shop and Shopee Live in Driving Consumer Purchasing Decisionsin” (2026) EconoPulse Nexus : Journal of Economics, Business, and Finance, 2(02). Available at: https://ejournal.omahtabing.com/epnj/article/view/641 (Accessed: 9 August 2026).