A Comparative Analysis of the Effectiveness of Influencer Marketing Between TikTok Shop and Shopee Live in Driving Consumer Purchasing Decisionsin. EconoPulse Nexus : Journal of Economics, Business, and Finance, [S. l.], v. 2, n. 02, 2026. Disponível em: https://ejournal.omahtabing.com/epnj/article/view/641. Acesso em: 9 aug. 2026.